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Encouraging gestures of trust with the Better Business Bureau

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The challenge

Honest. Transparent. Proactive. Humble. Equitable. These are the Better Business Bureau’s five gestures of trust—but what are yours? Filmmakers were challenged with submitting a video up to 3 minutes that shows an authentic, moving depiction of trust—with good sound and cinematography to boot. The goal? $21,000 in prizes.

The process

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Step 1: Submit brief
Better Business Bureau submitted their brief that outlined the need to show an authentic depiction of trust
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Step 2: Notify filmmakers

Our network of filmmakers received a notification for a new opportunity

Step 3: Creation begins
Filmmakers all over the world set out to create short films based on the Better Business Bureau’s creative brief
Step 4: Vote, vote, vote
Once films were submitted, our audience voted on their favorites and our panel of judges selected the winners
Step 5: First place prizes
Better Business Bureau received distribution rights to the top film submissions while the winners received the prizes

The winning video

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