Taking storytelling to new heights with Southwest Airlines
The challenge
Reuniting with a loved one. Chasing a dream. Seeing the world from a new perspective. In partnership with Southwest Airlines, filmmakers were challenged with bringing the best traveler story on board—and tell it in less than three minutes—to win 24 one-way flight e-passes for the United States and Puerto Rico.
The Process
Step 1: Submit creative brief
Southwest Airlines submitted their creative brief that outlined the need to find the best traveler story
Step 2: Notify filmmakers
Our network of filmmakers received a notification for a new opportunity
Step 3: Creation begins
Filmmakers set out to create short videos based on Southwest Airlines’ creative brief
Step 4: Southwest picked the winners
Once the videos were submitted, Southwest reviewed the submissions and picked their favorites
Step 5: First place
Southwest Airlines received distribution rights to the top videos while the winners received the grand prizes of travel
The winning video
Victoria has been looking up her ancestry for years. She’s met a lot of people along the way, but none with as much information on her history. Apprehensive at first, she finds that this is a journey well worth it.
