About AudPop

Founder & CEO

Paige Williams knows firsthand that one film can change hearts and minds. Williams’ first feature documentary “Mississippi Queen”—that examined how one loves their family when everyone fundamentally disagrees—was screened in over 100 film festivals and won many audience awards. Her second feature documentary, “From Place to Place,” created impact on a state and national level—leading to one of the most significant pieces of national child welfare reform legislation in the past 50 years. Williams founded AudPop in 2013 to connect filmmakers to opportunities to create more change in the world—and since, AudPop has been recognized by Entrepreneur, Forbes, and Inc. magazines for its innovation. In 2021, Williams was recently recognized as a Forbes Next 1000 entrepreneur.  

Chief Creative Officer

Vivien Vitolo began her career in New York at a boutique advertising agency as a director’s assistant. Her talent, drive and determination allowed her to swiftly climb the ranks from assistant, to Creative Director / Director. Throughout her career, Vivien’s work has brought her to many different locations around the United States and abroad, such as South America and South Africa. She has had the pleasure of partnering with clients such as Dior, Clinique, Lancôme, Clarins, Origins, Aveeno, Elizabeth Arden, Estée Lauder, Macy’s and Avon, just to name a few. With her intuitive understanding of strategy, passion for storytelling and innovative vision, Vivien has created some of the most dynamic and successful advertising campaigns for both foreign and domestic beauty markets.

In addition to her advertising career, Vivien has produced and directed various projects for TV, theater and across multiple digital channels. From her psychedelic music video, “Fresh On”, to her  sold-out New York theater production of Theresa Rebeck’s Our House, and the special “Oprah Goes to Broadway” airing on OWN. 

Chief Content Officer

Nichelle S. Carr is passionate about the idea that a story well told can change the world. She is a creative executive and producer with global film distribution and marketing expertise. Her creative work includes a digital series with the co-founder of Black Lives Matter Los Angeles, a documentary film  about the power of Black music for social justice, and a feature film exposing the harms and horrors of human organ trafficking worldwide, among other projects. Before AudPop, Nichelle was a film executive at Universal Pictures in both London and Los Angeles. Nichelle’s varied expertise and passions are reflected in the work that she’s done and the places she’s lived – including media, finance and technology in Europe and the U.S., human rights advocacy in Nigeria, and economic development and education in Senegal. She serves as the Chair of the Board of Directors of The Duke of Edinburgh’s International Award USA and is an executive officer of the Board of Directors of the ACLU Foundation of Southern California.

AudPop Global Advisory Board Chair

Lisa Stone is an investor and entrepreneur with deep experience activating millions of people to achieve defined business goals. Lisa works across product, engineering, finance, sales, marketing, content and community to design platforms, programs, pricing and partnerships that deliver.

For the past 25 years, Lisa’s work has been distinguished by her philosophy that building diverse teams and inclusive cultures is the fastest path to creating significant, measurable value. Storytelling with data created by, for and with robustly heterogeneous teams, and putting millions of dollars in the pockets of women, are consistent themes of her track record.

As a creator economy pioneer, Lisa repeatedly used technology to create scale customer movements and communities (25-127 million monthly uniques) on topics ranging from enterprise to lifestyle (BlogHer, Ellevest, Law.com, Women.com/Hearst, Fortune 100 clients, and various startup advisory boards). Specialties: Storytelling with data, activating inclusivity and diversity, and putting millions of dollars in the pockets of women. Awards include Fortune’s MPW Entrepreneur Award, Fast Company’s Most Creative People in Business and a Nieman Fellowship from Harvard University. Member of C200, the Wellesley Business Leadership Council, and Broadway Angels.