Founder & CEO

Paige Williams knows firsthand that one film can change hearts and minds. Williams’ first feature documentary “Mississippi Queen”—that examined how one loves their family when everyone fundamentally disagrees—was screened in over 100 film festivals and won many audience awards. Her second feature documentary, “From Place to Place,” created impact on a state and national level—leading to one of the most significant pieces of national child welfare reform legislation in the past 50 years. Williams founded AudPop in 2013 to connect filmmakers to opportunities to create more change in the world—and since, AudPop has been recognized by Entrepreneur, Forbes, and Inc. magazines for its innovation.

CCO

Nichelle S. Carr, the Chief Content Officer at AudPop, believes a story well told can change the world. Carr is a creative executive and producer with global film distribution and marketing expertise. Her varied expertise and passions are reflected in her work and where it’s taken her to: media, finance, and technology in Europe and the U.S.; human rights advocacy in Nigeria; and economic development and education in Senegal. Prior to AudPop, Carr was a Vice President at Universal Pictures in both London and Los Angeles, and has deep experience in complex cross-border transactions.

Advising Head of Finance

Denise Crayne is an experienced business professional with a demonstrated history of working in the media and entertainment industry. She is exceptionally skilled in corporate and operational FP&A, controllership, deal modeling and review, Generally Accepted Accounting Principles (GAAP), and revenue recognition. At AudPop, Crayne is currently responsible for FP&A, controllership, enterprise risk management, and IT management and strategy. She’s experienced in system implementations and overall management initiatives. 

 SVP, National Sales

As SVP of National Sales, Beth Grossman leads brand sales and strategic partnerships for AudPop. She has over 20 years of experience in media sales and management, representing both the publisher and tech platform sides of the business at large media companies—including Fox Broadcasting, WebMD, and tech startups such as Sharethrough and Aki Technologies. When she’s not working, you’ll find her relishing in the L.A. sunshine with her pup Chuy, trying the newest and coolest restaurants, enjoying live music, and of course, a basketball game.

VP, West Coast Sales

Since 2004, Scott Riddell has worked for influential brands and publishers like AOL, Rachel Zoe, iHeartRadio, and SpinMedia. At AudPop, he’s helping lead brand sales conversations as VP of the West Coast. At his core, Riddell believes in the art of storytelling through innovative media. He considers himself merely a nomad in this magnificent world and documents all his travels through photography on his own travel site since 2010. Back home in Los Angeles, he enjoys exploring the city with his faithful rescue and taking advantage of all the city’s unique neighborhoods, art scene, tacos, and margarita offerings.

VP, Client Services

As VP of Client Services Sara leads Account Management for AudPop and is charged with ensuring the activation of stories are brought to life while nurturing AudPop clients. Sara has 15+ years’ experience leading digital account management for large national brands and partnerships from both global and private ad agencies, tech start-up ventures and a large DSP.  Sara has an entrepreneurial spirit and loves building and contributing to organizational growth and specifically excels in fostering and developing new accounts. Sara is excited to be at AudPop and help drive the future of storytelling! In her free time, she enjoys yoga and The Sculpt Society, walking LA, baking, socializing, and listening to great music.