Taking storytelling to new heights with Southwest Airlines


​The challenge

Reuniting with a loved one. Chasing a dream. Seeing the world from a new perspective. In partnership with Southwest Airlines, filmmakers were challenged with bringing the best traveler story on board—and tell it in less than three minutes—to win 24 one-way flight e-passes for the United States and Puerto Rico.

The Process

Step 1: Submit creative brief

Southwest Airlines submitted their creative brief that outlined the need to find the best traveler story

Step 2: Notify filmmakers

Our network of filmmakers received a notification for a new opportunity

Step 3: Creation begins

Filmmakers set out to create short videos based on Southwest Airlines’ creative brief

Step 4: Southwest picked the winners

Once the videos were submitted, Southwest reviewed the submissions and picked their favorites

Step 5: First place

Southwest Airlines received distribution rights to the top videos while the winners received the grand prizes of travel

The winning video

Victoria has been looking up her ancestry for years. She’s met a lot of people along the way, but none with as much information on her history. Apprehensive at first, she finds that this is a journey well worth it.


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