Audience Awards Hosts Your Seat, Your Story SouthWest Airlines Video Promotion

January 16, 2018

Filmmakers from across the U.S. compete for $9,400 worth of travel passes from Southwest Airlines

MissoulaJan. 16, 2018Southwest Airlines® (NYSE: LUV) is partnering with the web-based video contest platform Audience Awards to host a competition inspired by the company’s Behind Every Seat is a Story: Behind Every Story is the Reason for Transfarency campaign. The competition’s website is home to content creators from all over the world. They are invited to submit a three-minute video about the reason they fly Southwest Airlines.

“We’re passionate about our Customers and telling the story of why they fly whether it’s reuniting with a loved one or seeing the world from a new perspective. This is the foundation of our Behind Every Seat is a Story campaign,” said Helen Limpitlaw, Director, Brand, at Southwest Airlines. “Now, it’s your turn to tell your story about why you fly, the moments you experience, and ultimately showcase your love of travel.”

During the contest period, which continues through Feb. 15, video submissions could be featured on the 175 stories microsite and other Southwest social media platforms.  Five winners will be selected and those videos will be featured on Southwest Airlines social media channels. The grand prize is 12 round trip travel passes.

Winners will receive a select number of e-passes good for one-way travel on Southwest Airlines or gift cards. Official terms, conditions, and rules are below. Videos may be submitted by visiting the Your Seat, Your Story page on the Audience Awards website.


There are two rounds of jurying. From the first round, the top 20 preliminary jury selected entries will move on to the finals round to be judged by Southwest. From these finalists, Southwest will select and award prizes to the top 5 juried submissions. Final jury winners will be announced on February 22nd. There is no audience voting for this contest. This is a contest of skill. Your chances of winning depend on how well your entry reflects the judging criteria, as compared to the other entries in the Promotion.

Judging will be based on the following categories: Adherence to Assignment: 40%, Quality of Work: 35%, Rules (must have read and complied with the Official Rules):  25%. * In the event of a tie, the Submission with the highest score in the “Quality of Work” category will win.

ABOUT AUDIENCE AWARDS: Audience Awards provides filmmakers with the opportunity to change the world through stories, win prizes and build an audience. For the Southwest video contest, submissions are juried by members of the Southwest marketing team. We are committed to providing a stage for diverse, emerging talent and their creative work. Created by filmmakers, for filmmakers, Audience Awards offers an invaluable platform for exposure. Our filmmakers don’t just gain exposure – like press and social media engagement – but also opportunities to accelerate their careers.

SUBMISSIONS DUE BY: Feb 15, 2018 at 11:59pm CST (America/Chicago)

WINNERS ANNOUNCED: Feb 22, 2018 at 12:00pm CST (America/Chicago)


In its 47th year of service, Dallas-based Southwest Airlines Co. (NYSE: LUV) continues to differentiate itself from other air carriers with exemplary Customer Service delivered by more than 55,000 Employees to a Customer base topping 115 million passengers annually, in recent years. Southwest became the nation’s largest domestic air carrier in 2003 and maintains that ranking based on the U.S. Department of Transportation’s most recent reporting of domestic originating passengers boarded. During peak travel seasons, Southwest operates more than 4,000 weekday departures among a network of 100 destinations in the United States and 10 additional countries. Southwest has announced its intention to sell tickets in 2018 for service to Hawaii, subject to requisite governmental approvals.

Southwest coined Transfarency® to describe its purposed philosophy of treating Customers honestly and fairly, and low fares actually staying low. Southwest is the only major U.S. airline to offer bags fly free® to everyone (first and second checked pieces of luggage, size and weight limits apply, some carriers offer free checked bags on select routes or in qualified circumstances), and there are no change fees, though fare differences might apply.

As launch customer of the Boeing 737 MAX 8 in North America, the Company operates the largest fleet in the world of Boeing aircraft, all of which are equipped with satellite-based WiFi. Customers who connect to the WiFi network may use their personal devices to view on-demand movies and television shows, as well as nearly 20 channels of free, live TV.

With a bold new look first unveiled in 2014, Southwest is progressing through a multi-year refresh of its fleet to showcase the carrier’sHeart: a new logo, aircraft livery, interior design featuring new seats, Employee-designed uniforms, and an updated airport experience, all of which showcase a dedication of Southwest Employees to connect Customers with what’s important in their lives.

From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel described by the U.S. Department of Transportation as “The Southwest Effect,” a lowering of fares and increase in passenger traffic wherever the carrier serves. With 44 consecutive years of profitability, Southwest is one of the most honored airlines in the world, known for a triple bottom line approach that contributes to the carrier’s performance and productivity, the importance of its People and the communities they serve, and an overall commitment to efficiency and the planet. The 2016 Southwest Airlines One Report™ can be found at

Book Southwest Airlines’ low fares online at or by phone at 800-I-FLY-SWA.

Media Contacts:

Visit the Southwest Newsroom at for multi-media assets and other Company news.

Media Relations Team: 214-792-4847, option 1

For more industry news, happenings, and filmmaking opportunities visit:


Related Posts

Supporting and connecting diverse filmmakers to amazing brands, festivals, and opportunities. Let's Get Started