Why is video marketing so important? Once YouTube launched in 2005, video marketing became a vital tool. The internet has shaped our lives, communication, company engagement, and personal interactions since the onset of the internet. Who hasn’t searched online for an...
How important is it to have inclusion and diversity in advertising? The words diversity and inclusion are easily tossed around these days, and companies are considering what inclusivity and diversity in advertising means and how they can successfully implement these ideas.
What is an Explainer Video? Explainer videos are marketing videos that explain what your business does. And they work for any product or service because you can tailor your explainer video to deliver your specifics.
n today’s world, where customers’ attention span is becoming shorter by the year, and the competition for creating and maintaining social buzz is tighter than ever, more businesses are now placing more resources into video marketing to improve customer engagement levels. That’s why you need video marketing KPIs to track.
Videos let your brand express, inform, and entertain on a more personal level. But most importantly, it is what internet users crave-- perhaps, a significant amount of them do-- and it can help with your return on investment (ROI). In the US, 85% watch online videos,...
There is a growing demand for videos across all industries worldwide. In fact, a 2020 survey shows that 86% of consumers prefer to see more brand videos.
Online video contests are a great way to have creators express themselves and their creativity. Through these contests, you can see the different ideas people offer that can help tell the story or imagine what best represents your brand’s image.
Looking for cost-effective ways to grow and scale your fledgling video marketing agency? And get high-quality video? You’re not alone.
As a business, you have the best intention when crafting your message for the market. But by the time the agency converts it into powerful content, they failed to capture your passion. You are now frustrated with the process, time is wasted, and it slowly affects your timeline. You hired them to scale your business, but it turned out to be the most significant dilemma.
The gig economy is growing by leaps and bounds as more and more companies and professionals seek freelancers to help bring their projects to life. Demand expertise varies and ranges from content writing to building websites from scratch and encompasses a host of new...