Why The Audience Awards Became the Leading Platform for Brand Recognition

October 12, 2015

Why The Audience Awards Became the Leader for Brand Recognition Platforms

At The Audience Awards, we don’t like boxes. Boxes are predictable. Boxes have walls, barriers, and perfect right angles. We don’t like boxes because they contain.

Some consumers today prefer things pre-packaged and boxed up. A tried-and-true brand of cereal or a go-to brand of cleaning supplies. Unfortunately for companies providing a product or service, consumer switching costs have never been lower. As the percentage of shoppers moving online increases, so too does their access to new products, new options and new incentives to throw brand-loyalty out the window.

In a noisy world of pre-packaged ad platforms and predictable interruptions, The Audience Awards exists to tell your brand’s story in the most impactful way possible: from the eyes of the customer. An anchor to beautifully remind customers old and new why your product or service exists in the world.

“Consumers are 92% more likely to trust their peers over advertising when it comes to purchasing decisions.”


Why The Audience Awards?

A community of filmmakers 45,000 plus strong is a good start! We bring some of the top up-and-coming filmmakers to your doorstep. And it’s simple. Here’s how it works and why it matters:

  1. Goal: A dog food company wants to promote their new product, a food that helps aging animals stay healthy.
  2. Using community of 45,000 strong, The Audience Awards launches a request for submissions.
  3. Our talented filmmakers begin working on their videos. Submissions pour in and the voting begins.
  4. Sharing their video submission on social media platforms like Tumblr, Facebook, Instagram and Twitter: the dog food company is receiving millions of impressions and genuine peer to peer brand interactions.

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Why it matters:

Consumers in the digital age visit dozens of websites, read reviews, watch videos and trust first-hand experiences. With the help of The Audience Awards, these consumers see videos produced by real customers building brand trust, brand loyalty and brand recognition. Tell your story in an authentic way. Stop interrupting with ads, clicks and spam. Repetition doesn’t work in the digital age. With the Audience Awards, easily reach large audiences to present your message in an authentic way. We look forward to helping you tell your story.


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