Social Media Engagement: Video Contests. Eyeballs no longer equal dollar signs. The new digital age brings remarkable benefits along with herculean challenges to marketing directors looking for new ways to engage their fans. With the mouth of the brand-megaphone...
The Evolution of User Generated Content
Behavioral Psychology: It’s human nature to share. Sharing ideas, sharing stories and sharing experiences. In the book Into The Wild, by Jon Krakauer, one of the last journal entries of Chris McCandless during his time in the Alaskan wilderness read “happiness is only...
Goodbye Focus Groups. Hello User Generated Content:
Goodbye Focus Groups. Hello User Generated Content: The formulaic steps in orchestrating a focus group are nauseating. Considering the time, energy and resources required can be overwhelming for companies of any size. According to the Athena Group, the average...
What’s the Difference Between a Film Festival, A Film Market, A Film Generator & Film Grants?
Tired of checking your schedule for when to apply to what? Take a look at this Calendar including four areas of film you should always keep your eye on. So, what's the difference between a Film Festival, a Film Market, a Film Generator and Film Grants?...
‘Birdman’ Wins Four Oscars, Including Best Picture
Featured image courtesy of LA Times. Alejandro G. Iñárritu was clad in Oscar night's oddest but most successful lucky charm. The Birdman director joked that he was wearing his star Michael Keaton's "tighty-whities" from the film, yet it was all good because his dark...
Blood Brothers: Meet the Men Behind the Year’s Best Vampire Mockumentary
You can tell it's an all-male household from the towering stack of dirty, unwashed dishes in the kitchen sink. There's a rotating chore wheel on the wall, but it hasn't been updated in a while. The flat's decor may be Gothic mansion, but the vibe is pure bachelor pad...
How User Generated Content Marketing Is Helping America Discover New, Creative Talent
User generated content (UGC) can be a brand's best friend. Or it can fall flat on its face. The difference lies in finding a genuine fit between content and partner that resonates with and compels the target demographic. Generating the right kind of branded UGC...
How Do You Document Love? The Making of Mail-Order Bride Documentary Love Me
It’s only natural this week to be thinking about love—and all the associated tropes of “romance” engineered by conventional media. Real-life romance, however, rarely progresses in the neat, homogenous way we’ve come to expect from our movies. So what if, like Love...
The Creative Network : Missoula made website connects audiences and filmmakers around the Globe
Filmmakers rejoice. Former professor, CEO and founder of The Audience Awards, Paige Williams, has created an audience-powered competition site for Missoula filmmakers and beyond. The Audience Awards generate exposure, allowing filmmakers to crowdsource their work,...
10 Things You Must Do To Make Your Short Film Oscar Worthy
You are a writer/director either about to shoot or have just finished shooting your latest short film, and you want it to get on the Oscar shortlist or into Sundance. Well first of all, to even get on the Academy Awards shortlist or in a major festival you need to...