Looking for cost-effective ways to get get high-quality video that will help to reach your organization’s goals? You’re not alone, many businesses are curious about how to produce video ads.
Video marketing took the advertising landscape by storm in a short time. According to a digital ad trends report, in 2019 and 2020, almost all advertisers planned to increase their digital video ad spend.
In a separate study, more than half of the marketers claim to leverage video marketing more than images. There is a steady rise in the number of businesses that are more willing to invest in producing high-quality video ads — and it is easy to see why.
Video is, without a doubt, the best brand promotional tool at your disposal. Of course, how to produce video ads is no small task. Read on to learn more about how your organization can create video advertisements to meet business goals.
Why Are Video Ads So Effective?
Video ads are now a staple in any digital marketing strategy, and they can outrank social media posts and display ads on Google.
They are also proven to increase conversions compared to other advertising formats. ClearPivot, a digital marketing agency, shared their findings on their videos’ exponential click rates for Facebook ads.
According to this company, their clients have “20-30% more conversions when utilizing video over images”. Learning how to produce video ads can help you better engage with audiences across platforms. It’s a must for your digital marketing strategy.
Here are three reasons why video ads are effective
1. Research Shows Videos Are More Engaging
Video ads are a great way to introduce new products or services to your target audience while keeping them engaged. They are far more visually appealing than standard text or image ads, making them easily stand out in a crowded marketplace. A Hubspot research shows that 50% of consumers prefer video ads over all other types of content.
High-quality video ads can stand alone, but are also perfect for combining with other messaging and mediums like email, landing pages, or blog posts. Adding a video view to these channels can help you improve your content marketing strategy by better engaging with your audiences.
2. Video Content Does a Better Job Getting the Message Across
With video ads, you can reach millions of consumers at once and drive quality traffic back to your site. In a 2021 article published by Google, they showcased a study that poses video ads as more effective than traditional text and image ads at getting the message across.
The report indicates that video ads are more likely to be watched all the way through, and they’re also better at getting users to take action, such as visiting a website or clicking on a call-to-action button.
A strong video marketing strategy can also help improve your lead generation efforts.
3. Videos Are Easy to Share on Social Media
Consumers are getting more tech-savvy and less patient when getting to know a brand or looking for a solution to their problem. Instead of browsing websites or apps, they watch videos on YouTube, Facebook, Instagram, and Snapchat.
They are also more likely to share videos on social networks, which can do wonders for increasing your brand visibility and even your company revenues. For example, then start-up Dollar Shave Club invested a mere $4,500 in producing a hilarious and relatable video ad in which the company’s C.E.O. starred.
The results were astounding: their site crashed two hours after the release of the video ad, they ran out of razor products after four more hours, and they gained 12,000 customers in just two days. Clearly, video can also help bolster your social media marketing strategy.
The biggest challenge facing video marketing agencies today is that they spend so much time and resources creating their ads without knowing if they are working effectively. Potential customers must realize that knowing how to produce video ads is only half the battle. You must also know how to track its progress, impressions, and overall analytics to truly understand its benefits.
Is it possible to produce them in half the time? Absolutely.
Below are proven strategies for producing high-quality video ads while cutting production time and costs.
7 Strategies to Quickly Produce High-Quality Video Ads
Not all video advertisements are created equal. Of the hundreds of advertisements you see a day, think of the few that have stood the test of time and stick out in your mind. You’ll want to emulate them for your own video ads along with some of the best practices outlined below.
While there’s no blueprint for how to produce video ads (since it will differ for each business and budget), these pointers are a good place to begin.
1. Address the Problem Immediately
In a YuMe and I.P.G. Media Lab report, consumers are more likely to remember short ads that are five, ten or 15-seconds in length. The report also states that short video ads are more effective in increasing awareness, highlighting important messages, and conveying brand imagery.
That is why you must let your viewers know immediately what your product or service can do for them. People have a limited attention span, so make sure you capture the attention of your target audience within the first five seconds.
2. K.I.S.S. Your Video Ads
K.I.S.S. is short for “keep it simple, stupid,” and the best video ads are short, sweet, and to the point. According to this report, shorter ads also have a more significant impact on millennials, who are considered the biggest demographic in the market.
Try to keep your video ad under a minute. If you can’t get your message across in 60-seconds or less, you’re trying to do too much which can be overwhelming for your audience. Brevity is key when it comes to video ads, so keep your video focused on one key point, and keep your visuals simple.
Watch this AudPop video ad for Logan Business Machines.
3. Choose Your Video Marketing Channels Carefully
Not all video marketing channels offer the same opportunity to connect with audiences. To produce high-quality video ads in half the time, you must carefully consider which channels will be most effective for your target audience.
Below are the most popular channels for video marketing:
- YouTube: Second only to Google as the largest search engine, YouTube is the undisputed powerhouse of video marketing channels, with almost two billion active users. Nearly everyone, regardless of demographics, has viewed a YouTube video at least once in their life. In a report released by Wyzowl, 90% of marketers find YouTube effective, and 86% publish their videos on the platform.
- Facebook Video: Many brands advertise on Facebook because it is still the most extensive social media network out there, with a whooping user count of 2.912 billion as of January 2022.
- LinkedIn Video Ads: LinkedIn is the world’s largest professional network, with more than 700 million active users and 55 million registered companies. It is a business-centric platform, and its features are beneficial, especially to B2B video marketing agencies.
- I.G.T.V. Ads: Also called Instagram In-Stream video ads, brands and creators can engage their audiences with long-form videos via in-feed videos, reels, and serial Instagram stories.
- Tiktok for Business: With more than one billion users, Tiktok is the hottest video production platform if you are looking to piggyback on trends and user-generated content.
- Twitter: Twitter has almost 400 million active users daily, and 206 million are monetizable. Videos optimized for Twitter drive a 33% increase in emotional engagement.
- Other popular video marketing channels include Snapchat for Business, Twitch, Vimeo, DailyMotion, and Metacafe.
By focusing your efforts on the proper channels, you’ll save yourself time and produce better results.
Of course, different channels are also tailored to different types of video ads. You may want to share your one-of-a-kind animated video on social media like Twitter to see the interactions roll in. An evergreen explainer video would be best suited for YouTube, while you can stream a live video on platforms like Facebook and Tiktok to engage with customers in real-time.
4. Let Your Brand’s Personality Shine
Did you know 76% of consumers purchase products or services after watching a brand video, according to a Brightcove video marketing survey?
Video ads play a crucial role in establishing your brand. When you showcase your brand’s personality paired with compelling brand storytelling, you can tap into your audiences’ emotions and keep them engaged.
Southwest Airlines took its storytelling to new heights when it partnered with us to create a filmmaker’s challenge. Participating creators produced a compelling traveler story that faithfully represents the brand and its values in three minutes.
The winner was rewarded with 24 one-way flight e-passes for the U.S. and Puerto Rico. Watch the winning video below.
5. Ensure Your Video Ads Tunes to WIIFM
WIIFM stands for “What’s In It For Me?” and refers to the idea that people want to know what’s in it for them before committing to anything.
The acronym “W.I.I.F.M.” is essential to consider when producing any video ad, but it’s especially crucial when creating video ads that are short in length. When it comes to video ads, viewers need to see the value quickly, or they’ll move on.
Make sure your video ad is tuned to W.I.I.F.M. by highlighting the benefits of your product or service and showing how it solves a problem or improves a viewer’s life.
Watch this AudPop promotional video, “She’s Revolutionary,” a compelling take on the #MeToo movement:
6. Collaborate with Talented Video Creators
You do not have to do everything yourself to produce high-quality video ads. You can collaborate with talented video creators and creative teams for this.
We have many resources to help your brand connect with diverse filmmakers and create, curate, and promote authentic stories. If you’re looking for talented video creators, look at our vast network of filmmakers and creators.
Ellevest, a women-oriented financial company, needed five filmmakers to create a video series that featured the company’s high-profile investors. We put together five film crews in five cities for this five-part series in two weeks.
In addition to bringing the storyboard concept to life, we handled all post-production tasks, including editing, music supervision, finalizing, and delivering assets.
The final product was powerful. Watch the video below.
7. Invest in the Right Tools
When it comes to video, the quality of your end product will be largely dependent on the tools you use. If you’re shooting with your phone, you will get a much different result than using a high-end camera.
The same goes for editing software. If you don’t have the right tools, you’ll struggle to produce a high-quality video.
That’s why it’s essential to invest in quality tools to help you achieve your goals.
AudPop uses the best tools in creating high-quality video ads quickly. We provide the creative team, video editing software, and creator community (over 75,000 global video creators) to help companies and video marketing agencies tell their stories.
Better Business Bureau is a private, nonprofit organization that focuses on advancing marketplace trust. They sought our help to develop a three-minute video that weaves together their five gestures of faith — honest, transparent, proactive, humble, and equitable. They also required the finished product to have good sound and excellent cinematography.
The reward was an astounding $21,000 in prizes. Below is the winning entry for this film challenge.
The production of high-quality video ads need not be a daunting task. With careful planning and execution, you can produce both creative and on-brand videos in half the time. By keeping your video ad simple, choosing your video marketing channels carefully, letting your brand’s personality shine, and collaborating with talented video creators, you can ensure that your video ads are compelling and memorable.
Video marketing is the way forward — whether it’s through social media platforms, email marketing campaigns, or banner ads on websites.
With the advent of new technologies such as virtual reality (VR) and augmented reality (AR), video advertising is becoming even more critical. As these become mainstream, you need to prepare your team to take advantage of them.
Now is the time to produce high-quality video ads to engage and convert your viewers by partnering with us today.
At AudPop, we’re filmmakers, designers, marketers, strategists, and writers. But mostly, we’re dreamers who believe stories can change the world.
Our mission at AudPop is to connect partners with creators. Filmmakers with partners. Audiences with authentic stories to facilitate collaboration and change.
How do we do that exactly? It’s simple.
We’ve got you if you’re a partner or agency looking to create original premium video content.
We can connect you with over 75,000 diverse and talented filmmakers. Are you a filmmaker ready to share your stories with the world? We can connect you with partners and audiences hungry for quality, authentic content.
Do you want to watch quality video content with real stories? We have over 12,000 videos from filmmakers from 190 countries. All with unique stories to tell.
Dreams start here — and together, we can make them come true. Check out AudPop today and see how your business can harness the power of high-quality video ads.