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Product Videos: How to Use Video to Increase Sales

July 19, 2022

How can you use product videos to further engage your audience and increase sales?

Increasing sales is the number one goal of any company, and numerous hours are spent calculating the most feasible, cost-effective, and engaging way to do it. At AudPop, we’ve sat in our own meetings weighing and considering how best to generate more sales. Our answer always comes back to producing more product videos. Always.

Evidence supports using product videos that hit the mark when other marketing strategies fail or lack engaging viable, potentially long-term clientele. And every company wants an off-and-running marketing strategy that’s successful and generates long-term clientele.

Any new start-up has an upward battle to survive the beginning years, considering 20% of new businesses fail within two years, and 45% won’t make it past five years. The reality is that only 25% of companies will survive the first 10 years, meaning you need a well-oiled marketing strategy that can generate leads and increase sales.

That’s where product videos become extremely useful and may be the thing that helps keep your doors open. Let’s dive in and talk about product videos, what they are, how to make one, and what they can do for your business.


What is a Product Video?

A product video is a type of explainer video for a specific product. Explainer videos encompass many styles and themes, but a product video is solely about a product you want your audience to purchase. A product video would describe your product, show how your product works, and, of course, list the benefits of using your product.

Product videos are short, ranging from 30-seconds to 1-minute in length. The script you write to describe the pertinent aspects of your product and why a person needs to purchase it needs to be spot on if you only have a few seconds to a minute to engage, inspire, and catch your audience’s attention.

Fortunately, video is continuously growing to be the number one way companies can reach and intrigue their audience.

The world is entirely hooked on social media and watching videos, and it’s statistically shown that 73% of people engage and learn more from a video than any other medium. Less than 15% of people want to read about a product and even fewer like infographics. And if you think people want to learn about your product from a webinar or having you pitch your product to them, think again. Only 3% of people care to learn from a webinar or pitch or even receive a demo or sales call. 

Graph: Average hours of online video watched per week

A product video is your number one tool for engaging your audience and increasing sales. How do you make a product video that will hit the mark, engage your audience, and drive sales if that’s the case? Well, let’s talk about that.


How do you make a product video? 

Creating and producing a product video requires expertise in planning, pre-production, shooting, post-production, and editing. Combining these qualities can be time-consuming and costly.

Let’s take a quick look at what the most vital aspects of a product video are:
    • Scriptwriting. You will need a succinct and powerful script to grab people’s attention, which means hiring a scriptwriter that can deliver.
    • Great narrator. The narrator you hire needs a voice that resonates with people and has the right inflection and tone.
    • Memorable music. Music is vital, even if it’s background music. You only have a few seconds to a minute to engage your audience. Every part of your product video counts. And you can’t just use anyone’s music without rights to do so, so you’ll most likely need to hire musicians who can create the right song for your product video.
    • Actors/actresses. Are you including live action? Even if you’re videoing employees, the ones you choose to include can make a difference in keeping your audience’s attention.
    • Filmmakers and camera crew. The filmmaker and camera crew you hire are the fundamentals behind making your product video. They must deliver high-quality, eye-catching content that precisely showcases your product’s message.

This is where AudPop comes in. We’re a globally recognized video production company with access to over 75K global video creatives, and we can use our video creatives to create your company’s high-quality, eye-catching product videos.

Sure, you could make a product video in-house, but the likelihood of hitting the mark, engaging your audience, and driving up your sales may be lacking. Plus, you’ll spend more money than you need to and gain little kick. Gathering the right talent with the proper budget, along with the right experience, is a tricky puzzle to put together.

At AudPop, we’re seasoned video creatives that know how to execute your goals efficiently, effectively, and within a budget that works for you. Our 75K global creative community includes animators, musicians, filmmakers, social media creators, producers, videographers, actors/actresses, voiceover professionals, and more.

Having access to a group of highly talented individuals allows us to create a product video that would spotlight your product in a powerful way, one that increases sales and grabs your audience’s attention.

You only need to reach out and allow us to help you succeed.


How do Product Videos increase sales?

Let’s consider the statistics around using product videos and how they can benefit your bottom line. 

First, 88% of people are more likely to purchase a product after watching a product video. That says a lot, doesn’t it? Even if you had an audience of 100 people and could potentially gain sales from 88 of them, that would be a win-win, wouldn’t it?

Of course, not all product videos are created equal. Marketing success depends on views and clicks and who’s staying engaged, which means your product video must be well-made, unique, and memorable. 

Additionally, the average number of hours people watched online videos in 2018 was 1.5 hours per day, and now in 2022, the average is 2.5 hours. That’s an extra hour of engagement your company could capitalize on.

Another statistic is that 86% of marketers show video has generated leads, and 81% say video has directly increased sales. Again, these statistics continuously point to video being your best option to engage your audience and increase sales.

Graph: Marketers who've increased lead generation with video

And not only are you increasing sales, but you’re creating brand awareness, which leads to long-term engagement. Every company wants its name known, readily remembered, and shared. Using a well-made product video can get your brand known and stay known. 


How can you use Product Videos to increase sales for YOUR company?

First, let’s say you’ve created an engaging product video and are ready to utilize its potential. What do you do? How do you actually use a product video to increase sales?

1. Make sure your product video is short and memorable. It’s a given that you need high-quality video because people don’t stick around for stuff that’s shoddy and boring. And don’t drag on with a long story about your product. Sparkle and dazzle, but hit your mark with short and direct.

2. Post your product video on social media. Having a social media platform and actively sharing on those sites is essential. 88% of video marketers say YouTube is a beneficial platform. LinkedIn, Twitter, Instagram, TikTok, and Facebook are other social media sites you can utilize.

3. Search engines love video. You can include your product video in your blog or on your website, and it will increase traffic. 

4. Make your product video sharable and share it often. People love clicking and sharing and telling their friends about that mind-blowing video they just watched. You can capitalize on your audience’s enthusiasm with a high-quality, eye-catching product video.

5. Use in email marketing. You can link to your product video in the emails you send, which is more apt to increase your click rate.

Graph: Which channels do video marketers plan to use in 2022?

How do you use Product Videos in your in-person sales process?

You can also use your product video through your regular sales channels, not just online. Give your salespeople access to your product video. When meeting with potential clients and customers, they can include the video in their presentations in person or virtually.

Your product video can be the perfect introduction, instantly informing and engaging your audience in a matter of seconds. Then your salesperson can jump into the heart of what your product is and why it’s needed, answering the audience’s questions as they go.


What’s the difference between a Product Video and a Video Sales Letter?

A product video and a video sales letter sound similar, but they aren’t. A product video is short and direct, ranging from 30-seconds to 1-minute, with engaging and informative content, delivering information about your product and why a person needs to buy it.

A video sales letter is longer, sometimes over 20-minutes, and is used to replace the printed version of a sales letter. In a video sales letter, you would use narration, and you may or may not use written words on the screen with or without images.

You could always extend your product video to a video sales letter length and utilize both options throughout your sales process if you wish.


How can AudPop help you make a Product Video?

I’m glad you asked because AudPop is a video production company with a 75K global creative community that knows the ins and outs of product video production and delivery. We have experience with well-known brands like Sony, Southwest Airlines, Dell, and more.

We’re known for creating high-quality, engaging videos. We have the know-how and ability to produce a product video that will be well-made, unique, and memorable.

Our creative community is highly experienced and diverse. We have access to creatives from around the world that can concisely convey a product video that hits the mark for your company.

Reasonable budget options for an any-sized company. We’ve had the opportunity to work with big brands like 21st Century Fox, Sony, Hilton, GoDaddy, Southwest, Better Business Bureau, and Dell, but we’ve also worked with smaller businesses and non-profits. We know how to scale our work to accommodate all our clientsbig or small.

We’re adept at using video-contest marketing, social media components, and content-production strategies. We offer managed services to deliver a sound, hands-on approach and original content-production partnerships, which offer more free range.  

Our creative community includes Premium Creatives who have submitted their work for review and have met our high standards. These Premium Creatives are our go-to creatives for direct hire for brands. 

So, don’t wait. Give us a call. Let’s get together and discuss your product video needs and how we can help you increase your sales by using product video.


Again, how can Product Videos increase your sales and further engage your audience?

To summarize what we’ve been talking about, let’s review some stand-out statistics.

In 2018, the average number of hours people watched online videos was 1.5 hours per day, and now in 2022, it’s 2.5 hours. When you add that 73% of people engage and learn more from video than any other medium, video is the way to go when discussing your company’s best marketing strategy. Plus, people are twice as likely to share videos than anything else.

And remember, 88% of people are more likely to purchase a product after watching a product video. Additionally, 81% of marketers have said video directly increases sales, and 86% of marketers show video has generated leads. Added to increased sales and generated leads, product videos also boost brand awareness, which leads to long-term engagement.

Statistics show product videos will hit the mark when other marketing strategies fail. You can create a short and memorable product video, share it on your company’s social, use it in your email marketing, and rank higher with search engines. Product videos can engage your audience and drive sales.

Give AudPop the chance to help you create your BEST product video. We have the experience and know-how; plus, we have a 75K global creative community that can produce a high-quality, memorable video. We can scale a budget that works for your company and produce great work because we’re your one-stop for amazing video production, and we will create your BEST product video. Imagine all the generated leads and increase in sales you’ll receive from sharing a well-made, unique, and memorable product video.

Don’t hesitate. Reach out now.




At AudPop, we’re filmmakers, designers, marketers, strategists, and writers. But mostly, we’re dreamers! Dreamers who believe stories can change the world. Our mission at AudPop is to connect partners with creators. Filmmakers with partners. Audiences with authentic stories to facilitate collaboration and change.

How do we do that exactly? It’s simple.

If you’re a partner or agency looking to create original premium video content, we’ve got you. We can connect you with over 75,000 diverse and talented filmmakers. Are you a filmmaker ready to share your stories with the world? We can connect you with partners and audiences hungry for quality, authentic content. Do you want to watch quality video content with real stories? We have over 12,000 videos from filmmakers from 190 countries. All with unique stories to tell.

Dreams start here—and together, we can make them come true. Check out AudPop.

Catherine Babbitt

Catherine Babbitt is a freelance writer of 10+ years, a novelist, and an avid storyteller. The topic scope of her writing is multifaceted and vast.

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