4 Principles of Creative Video

4 Principles Of Creative Video

July 7, 2022

Why use AudPop to develop creative video and videography projects?

AudPop is the go-to resource for producing creative videos to deliver your story to the world, and we’re also the go-to resource for brands and companies to find high-quality content. Here are some philosophies behind why our teams, freelancers, and brands use AudPop to tell their stories.

1. People like stories

Everyone loves a good story, and AudPop excels at collecting vital stories the world needs to hear. Undoubtedly, the story’s enduring appeal is a definitive part of the creative mindset behind Audpop and how we view videography.

Historically, that’s how we pass on our traditions, orally relaying them to our families and communities through storytelling. Nowadays, videography is a necessary means of communication, and we all can benefit from using it as a means of expression.

As a matter of fact, having access to creative videos is the best way to engage your audience if you’re a brand. Correspondingly, creatives need a platform to showcase their creative video.

AudPop offers both avenues.

In other words, we help brands find the creatives to generate high-quality creative videos and offer a globally-renowned platform to showcase creatives’ work.

Lumiére - Tay Steele

For example, you may have a product or service you want to inform your potential customers about. We could start a film challenge or contest that’d give you access to high-quality content to use in advertising, social media, or even an explainer video. In fact, we can direct hire a creative and produce the creative video you want.

Or maybe you’re a creative looking to jumpstart your career and elevate your voice. Similarly, we can bridge the gap between where you are now and where you wish to be.

2. Branding is a Narrative

On the corporate side of things, companies, businesses, and other entities understand that the most effective way to describe their brands is to use a powerful and engaging narrative.

Creative video is the surest way to deliver your narrative to your audience. A creative video project requires expertise, planning, preproduction, shooting, postproduction, and editing. Therefore, you’ll need an experienced creative video production company like AudPop to execute your goals efficiently and effectively. 

Additionally, we keep a go-to list of Premium Creatives whose creative work has met our high standards of quality and deliverability.

If you’re a creative, take a moment to submit your work and qualify as a Premium Creative to reap the benefits of direct-filmmaker hire. If you’re a brand, call us, and we can connect you with Premium Creatives that can deliver the creative video you desire.

3. Visual is King

A picture tells a thousand words, and a video speaks a million more. Visual communications are especially significant now, and there’s no reason to miss out on utilizing this vital communication tool. After all, 4.48 billion people currently use social media worldwide, and you must capitalize on viewer trends and use creative videos to get your brand or company noticed.

Same for a creative.

Visually displaying your work on a global platform that reaches millions? Why miss out on that?

To genuinely jumpstart your career and connect with brands and companies looking for high-quality and eye-catching work, you need to connect with AudPop.

We’ve created a platform to showcase your creative videos and films. We are highly knowledgable as a video production company, and we want to help elevate your career and get you connected.

The Present - Jacob Frey

4. Deploy Talent

Deploying talent is a significant part of our company. One of our favorite things to do is help creatives succeed in this industry. And we know brands and companies want to work with amazing creatives that will deliver phenomenal work.

Logistically speaking, putting together a creative video team that will create great work within a reasonable budget and timetable is not easy to do.

That’s where we come in.

We’re the video production company that can meet your needs. Let us help you expand your reach for whatever story you wish to relay. We provide managed services, video-contest marketing, and original content production partnership, and we have several cost-effective budget options.

Don’t hesitate to reach out if you’re in charge of putting creative video projects together.

If you’re a creative wishing you had a global platform and connections to jumpstart your career, submit your work with us. Allow us to help you.

She's Revolutionary - B. Monét

What else can you expect from a company that’s a premier source for creative video marketing?

In short, we have many different services you can access to cultivate the best delivery mechanism for your story. We have experience with big brands like Sony and Southwest and small businesses and community projects using video contests, animation, social media components, and more. Not only do we have a 75K global network of creatives to access, but we also possess an in-house team that can’t be beaten.

And the flip side for creatives is that we have access to brands and companies constantly seeking high-quality content. We bridge the gap for you and offer opportunities to jumpstart your career continuously throughout the year.

Above all, we are a video production company that was made to succeed in today’s industry. And we do.

Let’s get connected and pursue video in a way that represents the vibrant potential of creative video marketing!



At AudPop, we’re filmmakers, designers, marketers, strategists, and writers. But mostly, we’re dreamers! Dreamers who believe stories can change the world. Our mission at AudPop is to connect partners with creators. Filmmakers with partners. Audiences with authentic stories to facilitate collaboration and change.

How do we do that exactly? It’s simple.

If you’re a partner or agency looking to create original premium video content, we’ve got you. We can connect you with over 75,000 diverse and talented filmmakers. Are you a filmmaker ready to share your stories with the world? We can connect you with partners and audiences hungry for quality, authentic content. Do you want to watch quality video content with real stories? We have over 12,000 videos from filmmakers from 190 countries. All with unique stories to tell.

Dreams start here—and together, we can make them come true. Check out AudPop.


Catherine Babbitt

Catherine Babbitt is a freelance writer of 10+ years, a novelist, and an avid storyteller. The topic scope of her writing is multifaceted and vast.

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