Cell phone on tripod videoing two people cooking

7 Types Of Videos Every Business Needs

September 20, 2021

Video is all the rage these days, but which types of videos are best for your business? 

A picture used to be worth a thousand words, but now video has surpassed that to include thousands of words. Any business that is serious needs to include videos in their marketing collateral. Video is critical these days and will continue to grow in importance, but it’s valuable to know the different types of videos and how to use them. 

Considering that 73% of people engage and learn more from video than any other medium, it would be bad business practice not to use video. With 88% of people being more likely to purchase a product after watching a video, your company needs to figure out what types of videos would work best and share them on your social platforms. 

There are different marketing videos your company can utilize in different ways. Let’s look at some types of videos to invest in to stay competitive.

Quick Bite Videos

You could also call these Teasers. These videos are short and engaging videos that are quick and digestible. You’d post these videos on social media, potentially link to a more extended version of the video, and visually engage your audience. A memorable soundbite is vital. This can increase brand awareness and sales, as well as generate leads.

You could also post these Quick Bites on specific streaming video platforms like YouTube, Hulu, and Facebook, where dissemination is broad and inclusive.


Construction worker taking a break and looking disgruntled.

Series-style Videos

Series-style videos are a series of videos. This is when you create several Quick Bites or longer versions and stream them on a video platform as a type of docuseries. You can also take clips of your docuseries and share them on social media, on your company’s blog, and in email marketing. Of course, to launch a successful video series, you’d need to make a long-term investment and make sure you hire the best video crew and staff.

“Meet the Team” Videos

Another term used is Company Culture Videos. These are videos where you introduce your team and the behind-the-scenes environment of your company. Not only are these useful in allowing potential customers to intimate their relationship with your company, but they also show future employees why they should work for you.

Testimonial Videos

Now, testimonial videos are incredibly beneficial. If you have customers or clients willing to send a video testimonial that you can share on your social media, include in your email marketing, add to your company’s podcast, and post on your website, you’ve got to take them up on it. Did you know that you can generate 62% more revenue using testimonials? People love to know someone else had a positive experience with a product or company before they commit to trying it themselves.



Internal Training Videos

Internal Training Videos are a fantastic way to efficiently train and inform employees of company policy, how-to manuals, onboarding, and safety protocols. Actually, you can use internal training videos for numerous internal matters that need to be uniformed and delivered quickly again and again. Companies develop these resources to save time and money. 

Explainer Videos

Another vital video collateral is explainer videos. These videos are short and to the point and can cover your product, company, or a mixture of both. These videos are often used to familiarize people with your brand and promote visibility and access. There are several types of explainer videos, but they all entail the same mission: to succinctly inform and engage your audience in a short time, creating a memorable experience.


7 Types of Videos Every Business Needs

Inspirational Videos

Inspirational videos are more abstract and contain an inspiring, emotional message. An inspirational video may or may not include product information, but it resonates with the audience and builds an interactive-user experience. The idea is to get your audience to feel the company’s message rather than logically consider it. As all know, deep emotion inspires action, and that’s the true purpose behind an inspirational video.


How can AudPop help you with your video needs?

AudPop is the go-to video marketing company to create and produce any of these videos to engage and inspire your audience to act. 

We have access to our 75K global creative community: filmmakers, videographers, animators, scriptwriters, actors/actresses, producers, musicians, voiceover professionals, and more. Our community is highly experienced and diverse.

We’re seasoned video creatives ourselves and know the ins and outs of the video marketing world. We use video-contest marketing, social media components, and content-production strategies and offer managed services. 

Need a budget that’s reasonable but gets the job done? We’ve got you covered. We’ve worked with big brands like GoDaddy, Hilton, Sony, and Dell and non-profits and smaller businesses. We know how to fit a budget to your video needs. 

Want direct hire creatives? We showcase Premium Creatives who have submitted their work and met our high standards. They are our go-to creatives for direct hire for brands.

AudPop is your one-stop video marketing company. Reach out and let us help you create the best videos you need to make your company successful, increase brand awareness, and generate more leads and sales. Don’t hesitate. Reach out now. 




At AudPop, we’re filmmakers, designers, marketers, strategists, and writers. But mostly, we’re dreamers! Dreamers who believe stories can change the world. Our mission at AudPop is to connect partners with creators. Filmmakers with partners. Audiences with authentic stories to facilitate collaboration and change.

How do we do that exactly? It’s simple.

If you’re a partner or agency looking to create original premium video content, we’ve got you. We can connect you with over 75,000 diverse and talented filmmakers. Are you a filmmaker ready to share your stories with the world? We can connect you with partners and audiences hungry for quality, authentic content. Do you want to watch quality video content with real stories? We have over 12,000 videos from filmmakers from 190 countries. All with unique stories to tell.

Dreams start here—and together, we can make them come true. Check out AudPop.

Catherine Babbitt

Catherine Babbitt is a freelance writer of 10+ years, a novelist, and an avid storyteller. The topic scope of her writing is multifaceted and vast.

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